NEW RELEASE - Mondaine Helvetica Family. The No.1 Collection.

The luxury watch market has exploded in recent times, with manufacturers taking a move towards wearable technology and elaborate, expensive and overly "blingy" chronometers. As exciting as the prospect of wearable technology is, here at Utility we're more excited by something we saw unveiled at Baselworld 2014, the world’s most important horological event...and it looks like we aren't the only ones.

The design world is buzzing with the news that Mondaine, the official watchmakers for the Swiss Railway System, are releasing their new "No.1 / Helvetica" watch collection, seeing a shift away from their use of the famous red ticker and the introduction of an equally recognisable, Swiss designed sans-serif typeface design.

It's fair to say that the Mondaine style hasn't changed much since Hans Hilfiker designed the iconic Swiss Railway clock in 1944, but the introduction of the new "Helvetica" watch family sees a huge leap in design for the company.

Available in a range of size, "watch weight" and strap options from leather to mesh strapping, the "No.1" collection features a simple styling with stunning brushed stainless steel case. With the use of the hugely popular Helvetica typeface and left justified numbers on the hour markers, they are guaranteed to appeal to all the typography enthusiasts among us.

Are you as excited as we are about the release? The watches are due to arrive in early November 2014 but you can pre-order yours now at Utility.

Click here to view the collection.