The collection, which comprises furniture, textiles and accessories from designers such as Nathalie Du Pasquier, Faudet-Harrison and Lucein Gumy, is based in London and is clearly inspired by the city's creative energy, eclecticism and willingness to explore new working relationships, products and markets.
"Wrong for Hay is an opportunity to push the boundaries in terms of curation. We can be experimental and sophisticated but also pragmatic. It's a platform for new work that celebrates London's design culture" says the brands creative director, Sebastian Wrong.
Hay's principle of good design at accessible prices is central to the collection with Wrong stating that "a huge part of the brief was to hit a certain price point, which is very important for us, and I think we've succeeded in doing that".
We've compiled a list of what we think are the most exciting products from the new collection and made them available in our online store. Come and take a look!
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