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Tuesday 2 December 2014

NEW RELEASE - Dive into the UNKNOWN


"Anonymity has its benefits. It allows you to slip under the radar; it allows you to meet the world on your own terms. Fashion tends not to reap the benefits of inconspicuousness, but there are exceptions."

The inspiration behind the "Unknown Watches" brand lies in the history of the humble wristwatch itself. The first wristwatches were born out of necessity; to know the time in places where a pocket watch would have proved cumbersome. However, the creator of one of the most ubiquitous of objects remains...unknown.

From their Shoreditch based studio in London, the creators of Unknown have drawn inspiration from the world of arts, fashion and vintage design to create an impeccably crafted range of watches that are the epitome of stylish, yet discrete, timekeeping. What's even better is that they've arrived just in time to take no.1 spot on your Christmas wish list.

Dive into the Unknown with three stylish debut collections that fuse minimal aesthetic with the sensibilities of a classic watch.

The minimal design of the Unknown Classic Watches focuses on clean and refined design which satisfies a modern interest in avoiding undue prominence of brand and lets the quality of design and build speak for itself. 


The Unknown Dandy Watches feature Roman numerals and a subtle date window positioned at 3 o'clock. Available in either a Black & Gold or Navy & Rose Gold, the Dandy also features a highly accurate Miyota Quartz movement.


The collection is rounded off with a selection of nature inspired urban watches called Unknown Natural Science  which feature illustrated watch faces.